After a week full of celebrations, F1 legend and cultural icon Lewis Hamilton officially opened the Fanatics Collectibles flagship store on London’s historic Regent Street. Joining Hamilton for the ribbon-cutting ceremony were Fanatics CEO and founder Michael Rubin and David Leiner, president of Trading Cards at Fanatics.
Located at 54 Regent Street, the new 803-square-meter (8,647-square-foot) space is Fanatics Collectibles’ first permanent flagship store — and a first-of-its-kind destination in the UK. Designed for collectors and sports fans alike, the store features a wide range of trading cards, merchandise, and rare signed memorabilia from iconic athletes like Tom Brady, Lionel Messi, Pelé, and Charles Leclerc.
Highlights inside the store include:
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Breaker Studio: A cutting-edge space for live-streaming card openings, where top Fanatics Live ‘breakers’ will engage audiences around the world.
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Central Ring Display: Featuring some of the rarest and most sought-after trading cards globally.
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Custom Card Creation Room: A unique area allowing visitors to design and create their own one-of-a-kind Topps trading card.
David Leiner expressed excitement at the grand opening, saying:
“It was fantastic to see Lewis officially open the doors of the first-ever permanent Fanatics Collectibles flagship store. We’ve had a week of thrilling celebrations, but this is only the beginning.”
Now open seven days a week, the store stocks thousands of items from beloved brands such as Topps, Merlin, Match Attax, and Bowman. Fans can find popular collections like Match Attax, Topps UCC Chrome, F1 Chrome, Disney, Star Wars, WWE, and the new UEFA Women’s Euro 2025 Sticker Collection. Exclusive in-store products, including Match Attax Madness and the limited-edition F1 Lights Out 75th Anniversary Edition, are available during the store’s first week.
The flagship also plans to build a vibrant community with regular events like trade nights, kids’ Rip Night events, athlete signings, grading services, and partner activations.