Bayern Munich president Herbert Hainer has reassured fans that the club will stick to its principles and resist the temptation to “buy success” like some of their European rivals.
In a recent interview with Bild Sport, Hainer emphasized that Bayern will not sell off additional shares or seek outside investors just to compete financially. “It’s true we could sell 5% more of our shares, but that’s not in our plans,” he stated. “Our task is to generate our own money to stay active in the transfer market. Unlike clubs with investors or oligarchs, our strength lies in our members.”
While financial giants like Premier League clubs, Real Madrid, Barcelona, and PSG continue to spend heavily, Hainer pointed out that Bayern has traditionally thrived through smart management and a strong internal foundation. Despite operating with one of the world’s highest wage bills, Bayern consistently reports record profits and turnovers — a testament to their sustainable model.
The message from the top is clear: Bayern won’t jeopardize their future by chasing short-term glory. Instead, they’ll stick to the approach that made them one of football’s true powerhouses — winning on their own terms.